VIP teams have the data. They don't have the signal
We surveyed 70 VIP professionals with Gaming Operations Academy and WarriorLab. Not one runs their portfolio on a purpose-built AI or automation tool: spreadsheets and BI remain the main systems, and managers lose hours stitching them together before deciding who needs attention
Say VIPs often go inactive without warning
Have no indicator of player behaviour or health
Say player information is spread across multiple systems
Get early signals and insights
into your VIPs
Built on models
operators already run
High-Value Player Detection and Early Churn Detection ran live with operators in the first generation of VIP Intelligence. The new platform builds the full VIP workflow on top of them.
More VIPs activated
To reveal VIP potential
Keep every VIP
in a healthy rhythm
More isn't always better. A VIP who suddenly spends far above their norm is heading for burnout, and one who slips below it is already drifting away. Both end in churn. Player Health learns what normal looks like for each player, compared with their own history or with similar players, and flags whether they are overperforming, standard or underperforming. Your team steps in at the right moment: a check-in to cool down, a personal offer to re-engage
Keep every VIP
in a healthy rhythm
More isn't always better. A VIP who suddenly spends far above their norm is heading for burnout, and one who slips below it is already drifting away. Both end in churn. Player Health learns what normal looks like for each player, compared with their own history or with similar players, and flags whether they are overperforming, standard or underperforming. Your team steps in at the right moment: a check-in to cool down, a personal offer to re-engage
Grow future VIPs
before they look like VIPs
Pre-VIP is how your VIP team welcomes new high-value players. The model flags players with VIP potential long before they reach your thresholds, and your Head of VIP approves who joins the track. One of your onboarding managers then works with each player through a trial, usually around a month. When it ends, every player gets a clear decision: promote to VIP with a permanent host, or close the trial.
Grow future VIPs
before they look like VIPs
Pre-VIP is how your VIP team welcomes new high-value players. The model flags players with VIP potential long before they reach your thresholds, and your Head of VIP approves who joins the track. One of your onboarding managers then works with each player through a trial, usually around a month. When it ends, every player gets a clear decision: promote to VIP with a permanent host, or close the trial.
From Insight to Action and Engagement
Every morning each VIP manager opens a ranked list of actions. VIP Intelligence combines health status, churn risk and deposit trend with each player's value, so the most valuable and most urgent cases always come first. Every action shows why it was raised and what to do next: no guessing who to call first, no switching between spreadsheets and reports
From Insight to Action and Engagement
Every morning each VIP manager opens a ranked list of actions. VIP Intelligence combines health status, churn risk and deposit trend with each player's value, so the most valuable and most urgent cases always come first. Every action shows why it was raised and what to do next: no guessing who to call first, no switching between spreadsheets and reports
What changes for the business
VIPs are one of the biggest revenue lines for a casino operator, and one of the least measurable. VIP Intelligence turns the programme into something leadership can see, control and scale.
See the value at risk for every VIP and act before they leave, not after the deposits stop.
Managers stop stitching spreadsheets, CRM and reports together and spend their time on players.
Tiers stay clean automatically, so perks and host time go only to players who earn them.
Balanced portfolios, targets per manager, planned cover and a log of every action and its result.
Steps to Identify, Grow and Protect Your VIPs
Your VIP programme with automated qualification, maintenance and demotion rules
Current portfolios matched to VIP managers
Health status for every VIP: overperforming, standard or underperforming
A daily ranked action list for each VIP manager
An approval queue for new VIPs and high-value prospects
An action log that shows which actions worked
We handle the integration in as little
as 20 business days
Agreement on data transfer and requirements
Setup of the data source
Validation of transferred data accuracy
Preparation of data
AI models training
A/B test design
Test launch
Test results evaluation
Your data is handled with the highest security standards
No sharing of personal data
Your data is used solely for your needs in isolated and secured environment
Robust security protocols in place
VIP Intelligence is an AI VIP management system for casino operators. It finds future VIPs early, predicts churn, tracks each player's health and gives every VIP manager a prioritised list of daily actions. The Head of VIP, VIP managers and onboarding managers each work in their own space, in one system instead of spreadsheets.
VIP Intelligence is an AI VIP management system for casino operators. It finds future VIPs early, predicts churn, tracks each player's health and gives every VIP manager a prioritised list of daily actions. The Head of VIP, VIP managers and onboarding managers each work in their own space, in one system instead of spreadsheets.
AI VIP management uses machine learning models and behavioural analytics to run the whole VIP lifecycle: detecting future VIPs, predicting churn, tracking player health and prioritising daily actions for VIP managers, in one system instead of spreadsheets.
High-value players can be detected within the first 24 hours of activity. VIP Intelligence analyses early behavioural signals, not just spend, to identify patterns linked to long-term value, so operators can recognise emerging VIPs almost immediately.
No. Player Health is an analytical methodology developed with VIP industry experts. It defines a healthy range for each player and flags deviations. It works alongside our AI models for high-value player detection, behavioural profiling and churn prediction.
High-Value Players Detection
Player Health
Early Churn Prediction for VIPs
Prioritized Actions for VIPs
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