Viktoriia Grygorenko
CEO
Kyiv, 2022. One idea united us: make the player experience personal.
Personalization has transformed the world’s most successful digital products, and now it’s time for iGaming to catch up. That’s why we’re building AI that understands people and turns data into meaningful experiences. Our solutions help clients stand out, increase engagement, and drive revenue growth.
Our Vision
Success in iGaming won’t come from bigger bonuses or louder campaigns.
It will come from understanding what players want — often before they ask. At The Playa, we envision an industry where data becomes insight, insight becomes action, and every interaction feels human. A world where loyalty is earned not through giveaways, but through relevance.
Our Mission
To humanize iGaming through player behavior.
We help clients move beyond one-size-fits-all experiences, and start building genuine connections with their players. Our mission is to guide the industry from generic retention tactics to truly personalized interactions, where every player feels seen, understood, and valued.
Leadership Team
Iryna Mohutova
Head of Product
Oleksandra Prozur
Head of Engineering
Frequently Asked Questions
How secure are your solutions?
Security is our top priority. The Playa follow industry-leading frameworks like NIST, ISO 27001, and ENISA, and conduct regular audits to keep our infrastructure safe. Additionally, our AI models are PII-free, meaning no personal data is required.
Do you collect personal data?
What kind of data do you use?
What does the integration process require?
When will we start seeing results?
How secure are your solutions?
Security is our top priority. The Playa follow industry-leading frameworks like NIST, ISO 27001, and ENISA, and conduct regular audits to keep our infrastructure safe. Additionally, our AI models are PII-free, meaning no personal data is required.
Do you collect personal data?
No, we don’t collect personal data. Our AI models are designed to be free from Personally Identifiable Information (PII), ensuring your players' privacy is safeguarded.
What kind of data do you use?
The Playa use only aggregated data to enhance your platform, including:
- General player data (e.g., location, currency, age — no personal data)
- Gaming activity data
- Bonus and payment activity data (for specific solutions)
What does the integration process require?
Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.
When will we start seeing results?
Lobby Personalization: You can expect results within the first month, measured through A/B testing with test and control groups.
Newbies Boost and Active Players Boost: Results typically show within 2–3 months. These solutions are more comprehensive and require close coordination with your internal teams.
Explore Our AI-Powered Solutions
Need a custom solution?
Book a demo with usTransform your iGaming platform
with The Playa
Transform your iGaming platform
with The Playa
