Viktoriia Grygorenko
CEO at The Playa
Profiled #3
Player Behavior Trends for 2026
A year-end wrap-up Profiled episode with no guests — just co-founder Viktoriia Grygorenko and Gali Hartuv from WarriorLab in an open conversation about where iGaming is actually heading in 2026: market shifts, strategic priorities, the role of personalization, and how VIP loyalty is being redefined.
You will learn
- Where the iGaming market is heading in 2026
- How the definition of VIP loyalty is evolving
- Why retention math beats acquisition spend
Speakers
Key Takeaways
Clarity is your 2026 north star
The most important question heading into 2026 isn't which tool to buy or which tactic to test. It's naming the single biggest blocker to growth. Once that's clear, prioritization, tech choices, and team focus all fall into place.
Memorability is the new moat
The market is saturated, anyone can launch a casino for €100K overnight. The real differentiator is understanding why each player came: to win, to play, to escape. Personal flows beat generic ones every time.
AI and automation are scale enablers
You can handle 2–3K players manually. Beyond that, automation and AI become essential to deliver personalization at scale without losing the human touch.
Build like a gingerbread house - foundation first
Start with stable, scalable, secure tech infrastructure. Then add data systems and aligned teams. Only then layer on the brand magic, differentiation, and experience.
Transform your iGaming platform
with The Playa
Transform your iGaming platform
with The Playa
